The media's priority would be its ratings; that is a known and undeniable fact. As long as this biting truth is here to stay, corruption in the media will be inevitable.
Just how many times have we witnessed the media's unscrupulous acts? To bring up the diving viewer ratings, some celebrities' ugly 'undergarments' are dug out and left in the street; while facts are distorted to suit the media's needs. In view of the general attitude and perceptions of the population, the media is taking stands. The media would sometimes favor this person, this organization, this community, if it means higher ratings for themselves.
The severe complication of this issue, would be that the media's influence stretches right to our doorsteps. The hotspot, television, is the source of entertainment and sorts for which most people in the world cannot do without. That will conveniently mean the source of 'filth' and corruption is deposited right in our living rooms, with our children paying more attention to it than our concern and 'nagging'. It is no wonder, due to the media's negative influence, that recent events such as the Virginia Tech shooting occurred.
It is also true that the media still possesses a shred, however small, of its true purpose - to bring accurate and unbiased information to the public. Therefore, I believe that we should do all we can in our power, to stem the conflicting and 'harming' values of the media, before it swallows the media whole. And us too, for that matter.
http://blogcritics.org/archives/2004/09/27/150207.php
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